“Modern Family” ABC – Great Ratings
“MODERN FAMILY” BUILDS SHARPLY ON ITS PREVIOUS AIRING AGAINST “IDOL”
Released by ABC
Quick Take for Wednesday, February 3, 2010 (Fast Affiliate Live + Same Day Ratings)
Posting its Best-Ever Repeat Numbers, ABC’s Replay “Modern Family” Ties Fox’s Original “Human Target” and Dominates NBC’s “Mercy” at 8pm
Achieving a Series High in Adults 18-49, at 8:30pm “The Middle” Beats Fox’s “Human Target” Slot Premiere by 8% and NBC’s “Mercy” by 69%
Wednesday’s No. 1 Scripted TV Show in Adults 18-49 for its 2nd Straight Telecast, “Modern Family” Builds Sharply on its Previous Airing Against “Idol”
Facing “Idol” for the First Time, “Cougar Town” is the No. 2 Scripted Show at 9:30pm and Grows from its Season Averages Despite the Increased Competition
“Modern Family R” (8:00-8:30 p.m.)
ABC’s repeat airing of “Modern Family” placed as the No. 1 series telecast at 8:00 p.m. in Adults 18-49 (2.4/7), tying Fox’s original time-period premiere of “Human Target” (2.4/7) and beating NBC’s original “Mercy” by 50% (1.6/5).
In Total Viewers (6.8 million) and Adults 18-49 (2.4/7), “Modern Family” posted its best-ever repeat numbers.
“Modern Family” (9:00-9:30 p.m.)
Surging from its lead-in by 44% at 9:00 p.m. against “American Idol,” ABC’s “Modern Family” (3.9/10) ranked as the No. 1 scripted show in its half-hour among Adults 18-49 and as Wednesday’s No. 1 scripted TV program for the 2nd telecast in a row, ahead of CBS’ “Criminal Minds” (3.8/10).
“Modern Family” was up nicely from its previous airing against “American Idol” (on 1/13/10), growing by 1.3 million viewers (9.1 million vs. 7.8 million) and by 18% in Adults 18-49 (3.9/10 vs. 3.3/8). In addition, although airing against “Idol,” the ABC comedy marked a series high with Women 18-34 (4.4/12) for the 2nd consecutive telecast.
Source: The Futon Critic
‘Modern Family’ – ‘Moon Landing’ Highlights

“Do people want their real estate advice from someone who leads, or someone who follows? I’m bettin’ these babies (points to mustache) are coming back in a big way. Buy low, sell high. People are going to see this and say, ‘That guy’s high.’” – Phil
We had a great night last night, and here are some of the highlights from reviews of ‘Modern Family’ – ‘Moon Landing’:
From TVsquad:
Sometimes I wonder if I could just write up a review of ‘Modern Family’ by listing all of the great quotes that come out of this show. Line for line, this has to be one of the cleverest series on television today. Even the episode title, ‘Moon Landing,’ recalls a great moment.
From EW:
Could last night’s episode of Modern Family been any funnier? I mean, I may as well have transcribed the entire episode, because every line had me practically running to my own Porta-Potty.

Highlights from CliqueClack:
- Luke imaging the cool school made of recycled bottles.
- “I can’t imagine you working.” – Luke, to his mom
“Luke, that is very offensive to women. Your mom works very hard. It’s just now she works for us.” – Phil - “I don’t take kindly when someone Tom Selleck’s my park bench.” – Phil
- “What’s Jägermiester?”- Alex
“Well, um, you know when in a fairy tale there’s always a potion that makes the princess fall asleep and then the guys start kissing her? This is like that, except you don’t wake up in a castle, you wake up in a frat house with a bad reputation.” – Phil - Say Anything, Dylan. And please, stop talking. You’re making the generation gap even more embarrassing for Phil.
‘Modern Family’s’ Rico Rodriguez Jokes Around with Ellen
The adorable Rico Rodriguez visited Ellen to tell her all about his role as Manny on “Modern Family.” He shared some stories from the set, and what he does with his paychecks — get those ICEEs ready!
Busting out
‘Modern Family’ makes Sofia Vergara famous after 20 years
The NY Post has an interview with Sofia Vergara; Here are some of the highlights:
‘Modern Family” star Sofia Vergara grew up hating her first name.
“The only person I knew who had that name was my great aunt — and she was old,” said Vergara.
“So, for me, my name was like an old lady.”
Now, plenty of young people are named Sofia in her home country, Colombia, and evidently the 37-year-old beauty had something to do with that.
“Yeah, I became very popular,” she said. “I’ve been working for 20 years!” she adds, like that explains everything.
As the devoted mom to precocious Manny (Rico Rodgriguez) and the trophy wife of Jay (Ed O’Neill of “Married with Children“), she makes Gloria sexy, smart, funny and sweet — no easy job in a medium used to turning Spanish-speaking women into one-dimensional Charos.
She is shocked it all worked.
“I didn’t think people were going to like her because she looks like a gold digger,” she said.
“It’s this young woman with an older guy. I thought, ‘They’re going to hate her!’ But then I started understanding more of the character, and I love her.”
…
But Vergara’s sharp ear failed her spectacularly during a recent appearance on “The View.”
On the show, she was asked about being a young-looking mom. (In real life, she’s the divorced mother of a 17-year-old son, Manolo.)
Vergara joked, “I was 13. I was raped.”
The line sparked criticism, even outrage, online.
“With this accent I’m trying to do jokes on live TV? I mean, of course something’s going to come out wrong,” she said, sighing.
Modern Family Superbowl Quiz
We at the Modern Family TV Fansite are very excited about the upcoming Superbowl. So to pass the time, here is our first quiz: Modern Family and Football.
Don’t forget to share the quiz with your friends at the end!
If you have additional ideas for questions, let us know in the comments section at the bottom of this page.
Mega Buzz: Scoop on “Modern Family” ABC
Here is a scoop about ABC’s Modern Family from TV Guide:
What crazy things will Phil do next on Modern Family? — Amy
MICKEY: Last week Julie Bowen teased some sexytime between Claire and Phil, but she tells us there might be one obstacle: Facebook. “My husband has ex-girlfriends who get in touch with him and I have ex-boyfriends that get in touch with me, and we laugh about it. This being Modern Family though, it’s going to take a twist for the worse,” she says. That twist is the always enjoyable Judy Greer, who pops in to play Phil’s unstable ex. This reminds me of that time that I reconnected with that girl from the gym who taught me how to stretch. Oh wait, that wasn’t Facebook. Never mind!
“Modern Family” star Ty Burrell finally knows where his next paycheck is coming from

Since ABC has already renewed “Modern Family” for a second season, Ty Burrell has been pondering an unfamiliar question: How will he spend his hiatus?
“For the first time ever know what I’m going to be doing in the fall of next year,” said the 42-year-old actor whose previous two series – “Back to You” and “Out of Practice” had far shorter runs than anyone expected.
“Modern Family” is a very different story. The mockumentary-style show revolving around three families that are interrelated has been a breakout hit for ABC. It’s provided Burell with a gem of a role in Phil Dunphy, a father of three who can be awfully goofy but whose heart in the right place.
“I have been through it just enough to know that even if a show is good, it doesn’t mean it’s gonna go,” the actor tells HollywoodNews.com. “We loved the show from the beginning, we thought it was a great show. But I definitely was not holding my breath to be honest. You just never know what people are going to watch.
So to have all of it come together, I realize now at this point in my career, it’s an incredibly fortunate thing. Cast, chemistry, direction, writing, and the network being behind it and really supporting it – all of those things have come together and I’m just feeling very lucky.”
Read the full story on Hollywood News
MODERN FAMILY: ALMOST PERFECT
Television Without Pity reviewed Modern Family and criticized Julie Bowen’s character Claire – What do you think?
As Modern Family’s fantastic first season has progressed, it’s just gotten better and funnier, and its characters have become more and more likable with each episode as the show has quickly grown into one of the best on television. With one glaring exception — Julie Bowen’s character Claire. While all the characters on the show are flawed by design, Claire is the standard irreversibly shrill sitcom wife surrounded by otherwise transgressive characters. Even when she does redeem herself by letting her husband win a foot race, or begrudgingly jumping into a pool with her clothes on to satisfy the stepmother she called a gold-digger, she’s still a joyless, shrew of a woman, and that’s a damn shame.
The difference between her character’s flaws and the rest of the cast’s is that not only is there nothing endearing about her, she isn’t trusted with the funny either. Her husband is a lecherous idiot who screws up constantly, but he’s an undeniably lovable lecherous idiot, and he gets the best lines on the show. Her father is a bit backwards in his thinking, but he strives to evolve, has a dog butler, and the scene where he spared little Manny from knowing what a jerk his deadbeat dad was would forgive him almost any insensitive remark he could ever make. And Cam is an over-the-top gay stereotype who should probably offend more than he does, but c’mon, you can’t not love that bleeding heart of an impromptu Lion King musical stager. But when pressed to come up with Claire’s good points, I really can’t come up with any. If she’s not humorlessly yelling, nagging, fretting, or complaining, she’s, well, off-screen.
Modern Family not a roaring ratings success? (In New-Zealand)
TV’s hottest new comedy, Modern Family, debuted last night on TV3 with only 4.4% of Kiwis tuning in (11.4% share). In the coveted 18-49 demographic, Modern Family grabbed just 6.3% and a 17.9% share. Sunday and the movie Enchanted took in the bulk of viewers.
So why the low numbers? Could viewer downloads be linked to the low ratings, or was this type of rating always to be expected on a Sunday night slot on TV3?
Come on New-Zealand, you can do better!
Source: Throng
‘Modern Family’ is the hot winner for Wednesday ABC
ABC’s 8-9pm Repeat Comedies Build Adult 18-49 Audience Against “Idol,” As a Repeat “The Middle” Beats NBC’s Original “Mercy” at 8:30pm by 21%
“Modern Family” Matches a Best-Since-Debut Adult 18-49 Number And Achieves Series Highs with Adults 18-34 and Women 18-34
Posting its Highest Young Adult Numbers in 4 Months, “Cougar Town” Beats Fox’s “Idol”-Fueled Wednesday Premiere of “Human Target” by 17%
At 10 pm, ABC’s “Ugly Betty” Grows is Overall Audience Week to Week
ABC Repeat Comedies (8:00-9:00 p.m.)
Opposite “American Idol” from 8:00-9:00 p.m., repeats of “Modern Family” and “The Middle” gained Adult 18-49 audience (+6%) for ABC in the hour. In fact ABC was the only broadcaster to grow in the time period.
At 8:30 p.m., a replay ABC’s “The Middle” defeated NBC’s original Mercy by 21% in Adults 18-49 (1.7/4 vs. 1.4/4). Despite facing “Idol,” “The Middle” posted its second-highest repeat number to date.
“Modern Family” (9:00-9:30 p.m.)
Shooting up from its lead-in by an astounding +141% in Adults 18-49, ABC’s “Modern Family” (4.1/11) finished in a near-tie for first place in its slot with CBS veteran Criminal Minds (4.2/11), beating the first half of Fox’s “Idol”-fueled Wednesday premiere of “Human Target” by 8% (3.8/10). “Modern Family” won its half-hour among Adults 18-34, Women 18-34 and key Men (M18-34/M18-49), standing as Wednesday’s No. 1 scripted TV show on all 4 Nielsen measures.
“Modern Family” matched a best-since-debut Adult 18-49 number – best since 9/23/09. The comedy achieved series-high numbers among Adults 18-34 (3.7/11) and Women 18-34 (4.3/12).
Source: RBR


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