‘Modern Family’ is the hot winner for Wednesday ABC

January 21, 2010 by
Filed under: ratings 

ABC’s 8-9pm Repeat Comedies Build Adult 18-49 Audience Against “Idol,” As a Repeat “The Middle” Beats NBC’s Original “Mercy” at 8:30pm by 21%

“Modern Family” Matches a Best-Since-Debut Adult 18-49 Number And Achieves Series Highs with Adults 18-34 and Women 18-34

Posting its Highest Young Adult Numbers in 4 Months, “Cougar Town” Beats Fox’s “Idol”-Fueled Wednesday Premiere of “Human Target” by 17%

At 10 pm, ABC’s “Ugly Betty” Grows is Overall Audience Week to Week

ABC Repeat Comedies (8:00-9:00 p.m.)
Opposite “American Idol” from 8:00-9:00 p.m., repeats of “Modern Family” and “The Middle” gained Adult 18-49 audience (+6%) for ABC in the hour. In fact ABC was the only broadcaster to grow in the time period.

At 8:30 p.m., a replay ABC’s “The Middle” defeated NBC’s original Mercy by 21% in Adults 18-49 (1.7/4 vs. 1.4/4). Despite facing “Idol,” “The Middle” posted its second-highest repeat number to date.

“Modern Family” (9:00-9:30 p.m.)
Shooting up from its lead-in by an astounding +141% in Adults 18-49, ABC’s “Modern Family” (4.1/11) finished in a near-tie for first place in its slot with CBS veteran Criminal Minds (4.2/11), beating the first half of Fox’s “Idol”-fueled Wednesday premiere of “Human Target” by 8% (3.8/10). “Modern Family” won its half-hour among Adults 18-34, Women 18-34 and key Men (M18-34/M18-49), standing as Wednesday’s No. 1 scripted TV show on all 4 Nielsen measures.

“Modern Family” matched a best-since-debut Adult 18-49 number – best since 9/23/09. The comedy achieved series-high numbers among Adults 18-34 (3.7/11) and Women 18-34 (4.3/12).

Source: RBR

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