Modern Family not a roaring ratings success? (In New-Zealand)
TV’s hottest new comedy, Modern Family, debuted last night on TV3 with only 4.4% of Kiwis tuning in (11.4% share). In the coveted 18-49 demographic, Modern Family grabbed just 6.3% and a 17.9% share. Sunday and the movie Enchanted took in the bulk of viewers.
So why the low numbers? Could viewer downloads be linked to the low ratings, or was this type of rating always to be expected on a Sunday night slot on TV3?
Come on New-Zealand, you can do better!