Hitting New Replay Highs, ABC’s Modern Family is Wednesday’s #1 Scripted TV Show
At 9pm, ABC’s repeat Modern Family won its half-hour by 17% in Adults 18-49, dominating Fox’s original Idol-fueled Human Target. In factABC’s encore Modern Family stood as the #1 scripted television program on Wednesday in the key young adult sales demo, finishing as the #2 TV show overall on the night to Idol.
- For the 2nd week running, Modern Family put up the series’ best-ever repeat numbers, eclipsing the prior week’s results by 26% in Total Viewers and by 35% in Adults 18-49.
Source: TV by the numbers
‘Idol,’ ‘Modern Family’ lead Wednesday
- Image via Wikipedia
Fox dominated a mostly low-key holiday-week Wednesday behind “American Idol” and rookie drama “Human Target,” which was on the rise, while ABC’s “Modern Family” continues to hold up nicely opposite the music megahit.
ABC, which edged NBC for second place on the night, was paced as usual by “Modern Family” (3.8/11 in 18-49, 9.3 million viewers overall), which was up week to week and pulled to within 5 shares of “Idol” for the 9 o’clock lead in 18-49 and to within 3 shares in adults 18-34. “Modern” doubled its lead-in from “The Middle” (1.9/6 in 18-49, 6.2 million viewers overall), which was lower than usual and seemed to be affected by its special lead-in from “It’s the Easter Beagle, Charlie Brown” (1.4/5 in 18-49, 4.9 million viewers overall).
Source: Variety
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