“Modern Family” ABC – Great Ratings

February 4, 2010 by
Filed under: ratings 

“MODERN FAMILY” BUILDS SHARPLY ON ITS PREVIOUS AIRING AGAINST “IDOL”
Released by ABC

Quick Take for Wednesday, February 3, 2010 (Fast Affiliate Live + Same Day Ratings)

Posting its Best-Ever Repeat Numbers, ABC’s Replay “Modern Family” Ties Fox’s Original “Human Target” and Dominates NBC’s “Mercy” at 8pm

Achieving a Series High in Adults 18-49, at 8:30pm “The Middle” Beats Fox’s “Human Target” Slot Premiere by 8% and NBC’s “Mercy” by 69%

Wednesday’s No. 1 Scripted TV Show in Adults 18-49 for its 2nd Straight Telecast, “Modern Family” Builds Sharply on its Previous Airing Against “Idol”

Facing “Idol” for the First Time, “Cougar Town” is the No. 2 Scripted Show at 9:30pm and Grows from its Season Averages Despite the Increased Competition

“Modern Family R” (8:00-8:30 p.m.)

ABC’s repeat airing of “Modern Family” placed as the No. 1 series telecast at 8:00 p.m. in Adults 18-49 (2.4/7), tying Fox’s original time-period premiere of “Human Target” (2.4/7) and beating NBC’s original “Mercy” by 50% (1.6/5).

In Total Viewers (6.8 million) and Adults 18-49 (2.4/7), “Modern Family” posted its best-ever repeat numbers.

“Modern Family” (9:00-9:30 p.m.)

Surging from its lead-in by 44% at 9:00 p.m. against “American Idol,” ABC’s “Modern Family” (3.9/10) ranked as the No. 1 scripted show in its half-hour among Adults 18-49 and as Wednesday’s No. 1 scripted TV program for the 2nd telecast in a row, ahead of CBS’ “Criminal Minds” (3.8/10).

“Modern Family” was up nicely from its previous airing against “American Idol” (on 1/13/10), growing by 1.3 million viewers (9.1 million vs. 7.8 million) and by 18% in Adults 18-49 (3.9/10 vs. 3.3/8). In addition, although airing against “Idol,” the ABC comedy marked a series high with Women 18-34 (4.4/12) for the 2nd consecutive telecast.

Source: The Futon Critic

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