“Cougar Town” and “Modern Family” registered as TV’s highest-rated non-spinoff comedy debuts in nearly 2 years
From ABC’s press release:
Wednesday:
ABC finished in a virtual tie with CBS for No. 1 on the opening Wednesday of the ’09-10 TV Season in Adults 18-49, pacing within one-tenth of a rating point and tied in audience share (3.5/10 vs. 3.6/10). In fact the openers of ABC’s “Cougar Town” and “Modern Family” registered as TV’s highest-rated non-spinoff comedy debuts in nearly 2 years in the key young adult sales demo – since 10/15/07.
Versus ABC’s Wednesday night roll-out last year (on 10/1/08), the Net was up by 4.7 million viewers (11.9 million vs. 7.2 million) and by 35% in Adults 18-49 (3.5/10 vs. 2.6/7). ABC generated its most-watched Wednesday night in 10 months – since 11/12/08.
“Dancing with the Stars Results” (8:00-9:00 p.m.)
On the third evening of its 3-night premiere event, ABC’s “Dancing with the Stars” dominated the 8 o’clock hour in Total Viewers (15.4 million) and Adults 18-49 (3.3/10), topping second-place Fox’s “So You Think You Can Dance” by 32% in the key sales demo (2.5/8). In a double-elimination, Macy Gray and Ashley Hamilton were the first two celebrity dancers to be eliminated from the contest this season.
“Modern Family” (9:00-9:30 p.m.)
Surging 27% from its Adult 18-49 lead-in at 9:00 p.m. and becoming the first-ever comedy to build on “DWTS,” the series premiere of “Modern Family” ranked No. 1 in its half-hour among Adults 18-49 (4.2/11-tie).
“Modern Family” greatly improved the half-hour year to year for ABC, pacing ahead of the “Private Practice” (3.2/8) opener last season by 31% in Adults 18-49.
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