‘Modern Family’ producer says iPad episode ‘went too far in hindsight’

June 6, 2010 by emily
Filed under: Crew, Modern Family News 

A producer of ABC’s hit sitcom “Modern Family” said an episode that prominently featured Apple’s iPad went overboard in hyping the product.

“It may have gone a little too far in hindsight,” said Jeff Morton, a “Modern Family” producer who was speaking Saturday at the Producer Guild’s Produced By 2010 industry conference on the Fox lot.

Source: LA Times

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View Comments on ‘Modern Family’ producer says iPad episode ‘went too far in hindsight’

  1. Jaymes on Mon, 7th Jun 2010 1:39 am

    2. Disagree. I'm not even that big a fan of Apple but thought the ep was hilarious. It was playing with the typical fanboy/early adopter stereotype which Phil would no doubt fall into. It didn't particularly “plug” the device.

  2. Holden on Mon, 7th Jun 2010 5:30 am

    3. Agree with Jaymes, is exactly what Phil would have done, the whole thing would have lacked credebility if it had been called an iPop or pOdpad, no need for any apologies.

  3. vibram fivefingers on Thu, 10th Jun 2010 1:22 am

    4. I really like this type of Merchandise too, can you help me look at which one has higher price point? http://vibramshoesonline.com/

  4. Naalie on Thu, 8th Jul 2010 8:35 pm

    5. Yep I agree with Jaymes too, it was hilarious and it didn't feel pushy at all. Keep it up, Modern Family!

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