‘Modern Family’ producer says iPad episode ‘went too far in hindsight’

June 6, 2010 by
Filed under: Crew, Modern Family News 

A producer of ABC’s hit sitcom “Modern Family” said an episode that prominently featured Apple’s iPad went overboard in hyping the product.

“It may have gone a little too far in hindsight,” said Jeff Morton, a “Modern Family” producer who was speaking Saturday at the Producer Guild’s Produced By 2010 industry conference on the Fox lot.

Source: LA Times

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Comments

  • Jaymes

    Disagree. I'm not even that big a fan of Apple but thought the ep was hilarious. It was playing with the typical fanboy/early adopter stereotype which Phil would no doubt fall into. It didn't particularly “plug” the device.

  • Holden

    Agree with Jaymes, is exactly what Phil would have done, the whole thing would have lacked credebility if it had been called an iPop or pOdpad, no need for any apologies.

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  • Naalie

    Yep I agree with Jaymes too, it was hilarious and it didn't feel pushy at all. Keep it up, Modern Family!

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