‘Modern Family,’ ABC’s Wednesday cornerstone, #1 scripted in time slot

May 13, 2010 by
Filed under: ratings 

Against Idol at 9pm, ABC’s Modern Family jumped from its lead-in (+2.6 million viewers/+75% in AD18-49) to rank as the #1 scripted show in its time slot among Adults 18-49, outdelivering originals of CBS’ Criminal Minds by 27% and NBC’s Mercy by 282%.  After running neck-and-neck with Idol with young men for past month, Modern Family beat American Idol for the first-time-ever among Men 18-34 (+3%) .  The hit ABC comedy qualified as Wednesday’s #1 scripted TV show for its 11th straight original telecast in young adults.

Against “Idol” and all-original programming on CBS and NBC at 9:00 p.m., ABC’s “Modern Family” jumped from its lead-in (+2.6 million viewers/+75% in AD18-49) to rank as the No. 1 scripted show in its time slot among Adults 18-49 (4.2/11), outdelivering CBS’ “Criminal Minds” by 27% (3.3/9) and NBC’s “Mercy” by 282% (1.1/3).  After running neck-and-neck with “Idol” in young men for the past month, “Modern Family” beat “American Idol” for the first time ever among Men 18-34 (+3% – 3.2/11 vs. 3.1/10).  The hit ABC comedy qualified as Wednesday’s No. 1 scripted TV show for its 11th straight original telecast in young adults.

“Modern Family” marked its most-watched telecast (10.1 million) in over 4 months (since 1/6/10) and hit a series high in Adults 18-49 (4.2/11-tie), representing the series’ best-ever performance against “American Idol” on both counts.  It was “Modern’s” 2nd time in 3 weeks to hit a series high in the key young adult sales demo.

Source: RBR

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