A producer of ABC’s hit sitcom “Modern Family” said an episode that prominently featured Apple’s iPad went overboard in hyping the product.

“It may have gone a little too far in hindsight,” said Jeff Morton, a “Modern Family” producer who was speaking Saturday at the Producer Guild’s Produced By 2010 industry conference on the Fox lot.

Source: LA Times

PopEater has an interview with Modern Family’s Star Sarah Hyland. Here are some of the highlights:

Do you have a favorite episode?
I think my favorite episode would be the episode where Julie … is in her underwear because she’s really hot.

I see from your Twitter account that you’re a Lakers fan. Are you looking forward to the playoffs?

I am really looking forward to it.

One last question — your hair is amazing on the show, we’re all jealous. How do you get it to look like that?
I call that “Disney hair.” They just curl it and then you put your fingers through it … It looks like everyone on Disney.

‘Modern Family’ star Rico Rodriguez stopped by ‘The View’ (weekdays, syndicated) and proved to the ladies that he’s got game.

Source: AOL TV

True Slant has a review of Modern Family, here are the highlights:

When the commercials first urged me to watch ABC’s rookie sitcom Modern Family, my approximate reaction was “I’d rather die.” It just looked so, well, lame. Another stupid family sitcom about stupid family situations, now “freshly” updated to include the terribly cutting edge notion of gay people and minorities. If it was 1992, perhaps I’d be intrigued. But it’s not, so…yeah. However, a funny thing happened on the way to the snark forum…I watched an episode. I must’ve been sick, or drunk, or sick and drunk, but somehow Modern Family wound up on my TV screen. And it was pretty good. I kept watching, and it progressed. Now, eighteen episodes later, Modern Family is the best thirty minutes on television.

Ladies and gentlemen, I give you Manny Delgado. He’s Frasier meets Don Juan, except twelve and Colombian. I never thought a recipe as old “precocious pre-teen” could yield good results – but trust me, Manny is aces.

Read the rest of the review on True Slant.

Don’t forget to checkout the “Modern Family” Forums. the “Modern Family” Forums is your place to chat with fellow Modern Family fans, review episodes, and post opinions about the characters.

“Modern Family” co-creator Christopher Lloyd told THR that the show’s heavy use of Apple’s iPad wasn’t paid product placement and explained how the episode came about.

Said Lloyd:
“In fact, there was no product placement. This was widely assumed, and everybody was wrong. We wanted to do a show about Phil getting very excited about a new product and it seemed the perfect one to use, since it was debuting [April 1]. We approached Apple about getting their cooperation (using the product, for example, and they are notoriously secretive about their products prior to their being launched) and they agreed and gave us a few other small concessions. But there were no stipulations as with normal product placement, i.e. we give you X dollars and you have to feature our product such-and-such a way and say such-and-such nice things about it. We are not angels — we have made those agreements with other companies. But that was not the deal with Apple. It was all story-driven.”

Warning: spoiler alert, the clip and the post contain information about tonight’s episode.

Modern Family, was all about the iPad tonight, just days before the big release. The main character, Phil Dunphy, is thrilled at the prospect of receiving an iPad for his birthday, which coincides with the device’s release. After singing the happy birthday song, Phil blew out the “candles” atop an animated cake on the iPad’s screen.

Source: TUAW