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For the 3rd straight week of the new season, ABC’s Modern Family registered as the biggest gainer via time-shifted viewing in both Total Viewers and Adults 18-49, picking up an additional 4.82 million viewers and 2.4 rating points from its originally reported Live + Same Day numbers. With Modern Family and Grey’s Anatomy leading the pack, it was the 3rd week in a row for ABC to claim the Top 2 gainers in Adults 18-49.

Source: TV by the Numbers.

ABC POSTS ITS BEST VIEWER AND YOUNG ADULT NUMBERS IN 4 WEEKS
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“Modern Family” Hits Series Highs in Adults 18-34, Key Men, Teens and Kids

Up Year to Year, ABC is Thursday’s No. 1 Non-Sports Network in Adults 18-49.

Rankings: ABC claimed 7 of the week’s Top 20 shows in Adults 18-49, including TV’s Top 2 scripted programs with “Grey’s Anatomy” (top for 5th time in 6 weeks) and “Desperate Housewives”: “Grey’s Anatomy” No. 6, “Desperate Housewives” No. 8, “Modern Family” No. 12, “Dancing with the Stars” and “Private Practice” tied at No. 15 and “Home Edition” and “Brothers & Sisters” tied at No. 20. The Net aired 4 of the week’s Top 15 most-watched television programs overall: “DWTS” No. 5, “DWTS Results” No. 11, “Housewives” No. 12 and “Grey’s” No. 13. “DWTS” stood as the most-watched non-sports program of the week. ABC once again delivered the Top 2 TV shows for the week across all key Women demos (W18-34/W18-49/W25-54) with “Grey’s” and “Housewives.” ABC aired TV’s Top 4 freshman series during the week with Adults 18-49, with “Modern Family,” “Cougar Town,” “FlashForward” and “The Middle,” respectively.

Wednesday

ABC finished as the No. 1 non-sports network on Wednesday night among Adults 18-49 (2.4/6).

Despite going up against Game 1 of the 2009 World Series (NY Yankees-Philadelphia Phillies) on the night, ABC posted its highest-rated Wednesday in 4 weeks (since 9/30/09) among Adults 18-49, surging by 9% over the prior week (2.4/6 vs. 2.2/6). In fact each of ABC’s Wednesday series increased week to week.

With “Modern Family” and “Cougar Town,” ABC delivered the Top 2 series telecasts on Wednesday across the key Adult demos (AD18-34/AD18-49/AD25-54).

“Modern Family” (9:00-9:30 p.m.)

Shooting up from its lead-in by 68% in Adults 18-49, ABC’s “Modern Family” beat out its non-sports competitors at 9:00pm to qualify as the No. 1 TV series of the night (3.7/9).

“Modern Family” was up week to week in Total Viewers (+7%) Adults 18-49 (+9%), hitting its best young adult number in 4 weeks since 9/30/09. Although it faced the World Series, the freshman ABC comedy achieved series-high numbers in Adults 18-34, key Men (M18-34/M18-49), Teens 12-17 and Kids 2-11.

“Modern Family” is exhibiting big increases over its first-reported numbers through DVR playback, jumping by 1.2 million viewers and by an additional 7-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.